Here at Red Hen, over the past 3 years, we’ve been reading and re-reading the book, “Traction: Get a Grip on Your Business” by Gino Wickman … and it turns out that this book has been responsible for firing quite a few employees.  I came to this realization as I was recently having lunch with a salesman from our industry when it hit me. I was talking about the book and how an employee realized that if we did what was in that book they would need to leave.

Traction: Get a Grip on Your Business by Gino Wickman (Click on the pic to order this book from Amazon)

Basically, Traction has a lot of great ideas to take your business to the next level, and the chapter that has helped us the most is about holding employees accountable.
Over the past 4 years there is no book that I have given out more copies of, and here at Red Hen, we tend to read a LOT of business books.

I do believe that because every business is run differently everyone will get something different out of this book. I like the way it is presented by having actionable summaries at the end of each chapter. After you read the first chapter I believe you will start to see what you can do next in your own business.

I do not believe that we would be in the great place we are in without some of the insights we’ve gained from Traction. From holding different styles of meetings from the top management down, exploring ways to increase “employee engagement”, and various new processes that have made a world of difference, just to name a few.

If you do not get something out of this book, you must be reading this from a beach and just getting a check in the mail from your company.

When I talk about employees being fired or quitting and this being influenced by Traction, I’m not just referring to our business. There are a handful of business owners that we work with on a level that goes beyond merely providing and selling a product.  Time and again, they tell me that they how much we have helped them GROW their business.

For instance, I helped another sod farm in Minnesota where the owner was having major problems with an employee … and that employee was his brother. After spending a few hours with him talking about his business, he ordered Traction to read on his Kindle while flying. After his plane landed in Minnesota, he ordered 10 copies to give to all of his employees, brother included. The end result was that the brother ended up quitting within a 2 week period. I talked to him again more recently this past December and asked, “How was the 2016 season?” He replied, “It was the best we have had in a long time.”

Another great example comes from a local landscaper business owner that also has learned from the book. This landscaper states, “We realized that everyone (is now) happier and attitudes have improved.”

I have a goal of reading 10 to 15 business books every year. Some are of course, better than others. No single book can make all business problems go away, but we strongly believe that Traction will get you started in having a better and more productive year.

Until Next Time,

Jeremy and the Red Hen Crew