Introducing Red Hen’s NEWEST Team Member

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Image Source: Flickr User Waywardshinobi

Image Source: Flickr User Waywardshinobi

We are excited to spread the word that, as of December 1st, we have a new team member, Jennifer Quirk.

Jennifer’s primary role is as a Customer Service Specialist.

We joke that, “At some point, Jennifer will be our Jeremy when Jeremy’s not available.”

She has some BIG SHOES to fill, and it will certainly take some time for her to learn, but we’re confident we’ve made an excellent selection.

We asked Jennifer to share some information about her background, and to reflect on her first week at Red Hen … She’s actually in her 3rd week with us, but with all of the year-end flurry of activity going on here at the farm, we’ve been a bit behind on sharing, but HERE GOES…

JENNIFER’s BIO

I have spent the majority of my career building strong customer service skills and learning how to manage positive customer experiences both in a position at a small family owned granite product manufacturing shop, where I managed granite production jobs along side customers from order placement to final installation, and with the Indiana Department of Workforce Development, where I held a variety of positions helping customers with unemployment insurance and finding new job placements after the loss of a job.

 

In my free time I enjoy reading, cooking and movies, especially horror flicks. I enjoy a challenging work environment and am looking forward to tackling a new role using my current skills in a new environment on the farm and getting to know all of my new Red Hen team members and customers.

JENNIFER’s REFLECTIONS ON HER FIRST WEEK AT RED HEN

My first week here at Red Hen Turf Farm has been great.  All of my new coworkers here have been doing a fantastic job of providing a solid foundation for what I need to know and do to be the best representative to all of our customers.  I have had a chance to get to know some of our customers, work on some special projects and have started learning a lot about how things run here at the sod farm.

 

One of the first things to have struck me is how appreciative Red Hen is for its customers.  They are committed to forming solid and meaningful business relationships and try to provide enjoyable and personalized interactions with each one. It is obvious already that so many of the customers I have spoken to over the last week enjoy working with Red Hen and I have even received some light-hearted hazing by a few!

 

I have also gotten a general overview of all of facets of the sod industry and I still have so much to learn, but am looking forward to the challenge of tackling it and becoming proficient so I am ready to hit the ground running as soon as we start back up in the spring.  Luckily I have some great teachers here to show me the ropes and they are working hard to make sure I have all the tools I need to provide everyone with the same standard of customer service they are used to receiving each time they place an order with us.

And last but not least, FROM EVERYONE HERE AT RED HEN —- WELCOME ABOARD JEN!!!

Have a great rest of the week!

– Lisa and the Red Hen Turf Farm Crew

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What Does a Marketing Intern DO at a Sod Farm Anyhow?

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021I really didn’t know what to expect of a marketing internship at a turf farm. I also didn’t come into this with any specific expectations other than to harness some concrete skills that would set me apart from the competition as I entered the work force. I took the Red Hen internship because I knew I would be working with quality people, within a community I am passionate about and farming/ small business is in my roots. My intuition was — this would be fantastic place to learn and grow.

In the beginning, I spent time touring the farm, shadowing staff, taking a lot of notes, listening to a few stories (some fact, some fiction) and really taking it all in. Before long, I was getting my feet wet.

Five Tower Lane

Some of the projects I ended up working on were designing new business cards (utilizing photographs I took), postcard advertising mailers, Facebook cover art, hats, as well as dabbling in website design. I enjoyed the design projects; they allotted me independent creativity while teaching me those concrete skills I was hoping for.

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Organization is the key to success.

I also researched and wrote up social media policy for employees as well as researched social media management tools and their effectiveness for this particular small business. Along the lines of social media, I also worked diligently to beef up the farm’s Instagram, Twitter and Facebook accounts. My goal was to utilize Twitter to update cutting status, Instagram to entertain and thus gain followers and Facebook to inform and entertain, all of which would ultimately lead to followers and thus sales.

A cluttered desk just means you’re working diligently on many projects, right?

Writing up articles for submission to Turf Producers International (TPI) newsletter and magazine, the farm blog and other newsletters, was another big undertaking.  When writing about Red Hen’s involvement in the SB 150 birthday party, I had the privilege to speak with planning committee members Johnathon Geels, Landscape architect with the Troyer Group and Drew Elegante, owner of South Bend Brew Werks. Both were a pleasure to interview and gave notable insight and quotes that ultimately helped me deliver a great article.

I sat in on an irrigation event the farm hosted, presented by Purdue and MSU county extension offices. Attending, writing a blog about that event, and taking pictures for it was a definite highlight.

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Lyndon Kelley of MSU and Purdue extension offices speaks on irrigation tactics.

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Irrigation event field trip.

I went out on a limb when researching the TPI media packet. I noticed an upcoming issue would be touching on product diversification, which is significant to the Red Hen operation. I quickly jumped on the opportunity to write about this and got it approved by management.

lawn big roll 001

A substantial amount of time was also spent working one-on-one with customers. I would place their orders, talk to them about their lawns and more often than not, listen to the solutions Jeremy Cooper (Turf Operations Manager), the sod expert of the office, had for them. It was refreshing to work with a business that understands how to treat customers well and works hard at it every single day.

Customer service 101: You never know what you’re gonna get!

Among all these projects, my favorite was shooting video and pictures. I was able to
deliver a bank of quality pictures to the farm in thousands. Getting up at the crack of dawn to capture the sunrise on the farm, laying on the sod and venturing through 10 foot tall corn, all in the name of unique shots, contributed to an overall amazing experience.

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Lisa Courtney, my internship manager, was a wealth of information. She is a google extraordinaire and at times, I feel she is a living and walking encyclopedia.  If you need answers, she’s got them and if she doesn’t, give her 10 minutes and search engine and she will!  She has taught me so much in terms of technology, I.T. tips, website knowledge, design strategy, etc…  I can’t begin to explain all the nuggets she’s thrown at me during the course of the internship, but I can say I’m very thankful to her and I’m so honored to have had the opportunity to work next to her.

All the staff at Red Hen has been pleasant to work with. I appreciate the laid back yet professional atmosphere. There is a real sense of community and common sense work ethic within the organization which I think greatly adds to their effectiveness and overall success.

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Sod crew inked

Red Hen Sod Crew

I must say this internship was a wonderful experience.  It was a goal of mine to “wow” them.  Well, I’m not  sure I can say I’ve met my goal but they have definitely “wow’d” me!

Tomatoes inked

Leslie signature

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