What Does a Marketing Intern DO at a Sod Farm Anyhow?

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021I really didn’t know what to expect of a marketing internship at a turf farm. I also didn’t come into this with any specific expectations other than to harness some concrete skills that would set me apart from the competition as I entered the work force. I took the Red Hen internship because I knew I would be working with quality people, within a community I am passionate about and farming/ small business is in my roots. My intuition was — this would be fantastic place to learn and grow.

In the beginning, I spent time touring the farm, shadowing staff, taking a lot of notes, listening to a few stories (some fact, some fiction) and really taking it all in. Before long, I was getting my feet wet.

Five Tower Lane

Some of the projects I ended up working on were designing new business cards (utilizing photographs I took), postcard advertising mailers, Facebook cover art, hats, as well as dabbling in website design. I enjoyed the design projects; they allotted me independent creativity while teaching me those concrete skills I was hoping for.

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Organization is the key to success.

I also researched and wrote up social media policy for employees as well as researched social media management tools and their effectiveness for this particular small business. Along the lines of social media, I also worked diligently to beef up the farm’s Instagram, Twitter and Facebook accounts. My goal was to utilize Twitter to update cutting status, Instagram to entertain and thus gain followers and Facebook to inform and entertain, all of which would ultimately lead to followers and thus sales.

A cluttered desk just means you’re working diligently on many projects, right?

Writing up articles for submission to Turf Producers International (TPI) newsletter and magazine, the farm blog and other newsletters, was another big undertaking.  When writing about Red Hen’s involvement in the SB 150 birthday party, I had the privilege to speak with planning committee members Johnathon Geels, Landscape architect with the Troyer Group and Drew Elegante, owner of South Bend Brew Werks. Both were a pleasure to interview and gave notable insight and quotes that ultimately helped me deliver a great article.

I sat in on an irrigation event the farm hosted, presented by Purdue and MSU county extension offices. Attending, writing a blog about that event, and taking pictures for it was a definite highlight.

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Lyndon Kelley of MSU and Purdue extension offices speaks on irrigation tactics.

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Irrigation event field trip.

I went out on a limb when researching the TPI media packet. I noticed an upcoming issue would be touching on product diversification, which is significant to the Red Hen operation. I quickly jumped on the opportunity to write about this and got it approved by management.

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A substantial amount of time was also spent working one-on-one with customers. I would place their orders, talk to them about their lawns and more often than not, listen to the solutions Jeremy Cooper (Turf Operations Manager), the sod expert of the office, had for them. It was refreshing to work with a business that understands how to treat customers well and works hard at it every single day.

Customer service 101: You never know what you’re gonna get!

Among all these projects, my favorite was shooting video and pictures. I was able to
deliver a bank of quality pictures to the farm in thousands. Getting up at the crack of dawn to capture the sunrise on the farm, laying on the sod and venturing through 10 foot tall corn, all in the name of unique shots, contributed to an overall amazing experience.

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Lisa Courtney, my internship manager, was a wealth of information. She is a google extraordinaire and at times, I feel she is a living and walking encyclopedia.  If you need answers, she’s got them and if she doesn’t, give her 10 minutes and search engine and she will!  She has taught me so much in terms of technology, I.T. tips, website knowledge, design strategy, etc…  I can’t begin to explain all the nuggets she’s thrown at me during the course of the internship, but I can say I’m very thankful to her and I’m so honored to have had the opportunity to work next to her.

All the staff at Red Hen has been pleasant to work with. I appreciate the laid back yet professional atmosphere. There is a real sense of community and common sense work ethic within the organization which I think greatly adds to their effectiveness and overall success.

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Sod crew inked

Red Hen Sod Crew

I must say this internship was a wonderful experience.  It was a goal of mine to “wow” them.  Well, I’m not  sure I can say I’ve met my goal but they have definitely “wow’d” me!

Tomatoes inked

 

 

 

 

 

 

 

Leslie signature

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Jeremy Reflects on the Small Business Mentality – and it’s National Small Business Week

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It’s National Small Business Week – May 4-8, 2015

Do you know what I miss when I shop, especially at the box stores?  It’s a small business mentality.

When I was young my parents started a video store in Elkhart, Indiana. I learned early on what customer service meant to my parents and their customers. I highly enjoyed working at the South Bend location. In fact, I did not start getting paid untiI was 14, so it must of been the free movies that kept me working there – RIGHT?

But now, looking back, it was the customers that kept me coming back. I know this might sound cheesy but it’s true.

I had one customer who took me on my first plane ride. I even got to fly the plane for a while.

I had customers bring me food, desserts and even invite me to dinner. At one of the dinners I went to they showed me a board game that I have since taught to my sons.

At that time, our customers could have gone to at least 3 different video stores — but they choose us. They wanted to rent a movie – sure – but more importantly they wanted a recommendation they could trust.

So sitting here at home on my iPad reading about how it is National Small Business Week, I thought about where I shopped tonight. Let’s just say that when we all walk in a big chain store, we are no more than a number.

But, as customers and small business owners and employees, we often can make a different choice and that choice can make a difference in our lives that goes beyond buying a product or a service.

Thank you for supporting small business.

Jeremy and the Crew from Red Hen Turf Farm

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Red Hen is seeking Testimonials and Feedback … Would you help us out?

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First, to all of our customers, we wanted to say THANK YOU AGAIN for choosing Red Hen Turf Farm.  As many of you know, we greatly value our relationships with our customers.

We strive to provide high quality and very reasonably priced turf grass sod, grass seed, fertilizer, Spyker spreaders, soil test kits, mulch, top soil, erosion control products, and more.

We also strive to make DIY lawncare DO-able by providing complementary (in other words, no-cost) services such as assisting with trouble-shooting your lawn problems and designing customized fertilizer programs based on your goals, budget, and soil analysis.  We truly enjoy EDUCATING our customers!

So, we were wondering — do you read online reviews? In today’s market of big companies overshadowing the little guys like us, online reviews are very important. They provide us with the information we need to continue to improve, but they also help us to get the word out about our product or service. That’s why we need your help.

On that note, would you take a few moments of your time to jot down 1-2 sentences about our products and services?   

It’s a fast, simple way for you to make a difference in a company that’s providing you great products/services. Here are some choices for providing your testimony:

  • via our Google Business pageCLICK HERE (if you need some tips or help with this, check out THIS LINK)
  • via Email – send your email to Jeremy at jcooper@redhenturf.com
  • via our Contact Us webpageCLICK HERE
  • via the mail … we’re at Red Hen Turf Farm, 2935 Darden Road, New Carlisle, IN 46552

Last but not least, please give us a call today if you need immediate help or feedback. We want to hear from you and are here to answer your questions.

Until next time,

Jeremy and the Crew from Red Hen Turf Farm

 

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