Do you know what I miss when I shop, especially at the box stores? It’s a small business mentality.
When I was young my parents started a video store in Elkhart, Indiana. I learned early on what customer service meant to my parents and their customers. I highly enjoyed working at the South Bend location. In fact, I did not start getting paid untiI was 14, so it must of been the free movies that kept me working there – RIGHT?
But now, looking back, it was the customers that kept me coming back. I know this might sound cheesy but it’s true.
I had one customer who took me on my first plane ride. I even got to fly the plane for a while.
I had customers bring me food, desserts and even invite me to dinner. At one of the dinners I went to they showed me a board game that I have since taught to my sons.
At that time, our customers could have gone to at least 3 different video stores — but they choose us. They wanted to rent a movie – sure – but more importantly they wanted a recommendation they could trust.
So sitting here at home on my iPad reading about how it is National Small Business Week, I thought about where I shopped tonight. Let’s just say that when we all walk in a big chain store, we are no more than a number.
But, as customers and small business owners and employees, we often can make a different choice and that choice can make a difference in our lives that goes beyond buying a product or a service.
Thank you for supporting small business.
Jeremy and the Crew from Red Hen Turf Farm